Resume

Initially hired as the Sr. Manager of Demand Gen, I quickly rose through the ranks and transitioned the B2B EdTech Marketing Team from sales-dictated initiatives to fully integrated marketing strategies.

• Coached a team of 8 Marketing Managers and Specialists to strategically plan and execute regional and product-specific marketing campaigns, focusing on lead generation

• Established best marketing processes for all critical marketing team functions

• Prepared and presented regular reports and data analytics to the C-Suite and Board Members

• Achieved OKRs aligned with business objectives consistently across products and regions

• Planned presence at 40 international and domestic trade shows and events

• Generated pipeline TCV of $13.3 million in new business during 2023

• Generated over 7, 500 MQLs in 2023, with an average TCV that was 267% higher than the overall company average, with a focus on conversion rate optimization

• Used data-driven approach to prepare and oversee a yearly $1.5 million sales and marketing budget

• Implemented tracking to provide comprehensive marketing data and ROI tracking for the first time in the company's history, allowing the team to analyze marketing efficiency

• Successfully completed a migration between marketing automation platforms for improved data fidelity and cost savings

• Reviewed data insights to identify opportunities for continuous improvement of key marketing channels

• Collaborated with Sales Leadership to build trust and improve accountability and team dynamics between departments

• Worked side-by-side with with product team to produce messaging strategies and marketing materials crafted for one of 3 target markets