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Jan 2023 - Present

Marketing Director 

Impero Software

Houston, TX

Initially hired as the Sr. Manager of Demand Gen, I quickly rose through the ranks and transitioned the B2B EdTech Marketing Team from sales-dictated initiatives to fully integrated marketing strategies.


  • Coached a team of 8 Marketing Managers and Specialists to strategically plan and execute regional and product-specific marketing campaigns, focusing on lead generation

  • Established best marketing processes for all critical marketing team functions

  • Prepared and presented regular reports and data analytics to the C-Suite and Board Members

  • Achieved OKRs aligned with business objectives consistently across products and regions

  • Planned presence at 40 international and domestic trade shows and events

  • Generated pipeline TCV of $13.3 million in new business during 2023

  • Generated over 7, 500 MQLs in 2023, with an average TCV that was 267% higher than the overall company average, with a focus on conversion rate optimization

  • Used data-driven approach to prepare and oversee a yearly $1.5 million sales and marketing budget

  • Implemented tracking to provide comprehensive marketing data and ROI tracking for the first time in the company's history, allowing the team to analyze marketing efficiency

  • Successfully completed a migration between marketing automation platforms for improved data fidelity and cost savings

  • Reviewed data insights to identify opportunities for continuous improvement of key marketing channels

  • Collaborated with Sales Leadership to build trust and improve accountability and team dynamics between departments

  • Worked side-by-side with with product team to produce messaging strategies and marketing materials crafted for one of 3 target markets


Feb 2022 - Sep 2022

Marketing Director 


Houston, TX

First strategic marketing hire brought on to establish marketing department and lead go-to-market initiatives for innovative seed-stage SaaS startup.

  • Spearheaded new marketing department and managed multiple projects development of go-to-market strategies (GTM) for a seed-stage startup

  • Produced comprehensive go-to-market strategies for potential funded and non-funded scenarios

  • Planned a $1.5 million, 18-month marketing budget to support initiatives

  • Led design and content creation for funding pitch decks, sales decks, and grant applications

  • Created brand guidelines for marketing initiatives and app development

  • Built and successfully launched a new marketing department

  • Established quarterly and monthly OKRs, compiled reports based on KPIs

  • Executed website overhaul including copy, design, and development in 2 months

  • Implemented customer support strategy using Intercom

  • Authored, designed, and published over 20 knowledge base articles for user support

  • Organized PR efforts resulting in 2 articles and a speaking engagement at a national convention within 3 months


Feb 2019 - Feb 2022

Marketing Director & Co-Founder

Bluberry Creative

Houston, TX

Co-founded a leading B2B and B2C marketing agency specializing in beautiful design, compelling storytelling, and cutting-edge digital strategies to enhance client engagement.

  • Coached a team of 4 in producing and implementing complete strategies across the marketing mix for over a dozen clients, while investing in their professional development

  • Managed marketing operations in a dynamic environment with both remote and in-person team members

  • Achieved yearly revenue exceeding $100, 000, leading to sustained profitability from the company's inception

  • Delivered strategic marketing plans across a wide variety of digital marketing platforms tailored to clients' growth and business objectives

  • Oversaw website development, branding, and logo design for a portfolio of 10 clients

  • Developed and executed comprehensive digital marketing initiatives encompassing social media, email marketing, content creation, white papers, and online advertising

  • Spearheaded lead generation and sales processes to drive business growth

Sep 2018 - Feb 2019


Digital Marketing Strategist


Houston, TX

Strategized the organization's varied efforts to utilize digital marketing to control brand image and client communication.

  • Oversaw marketing, online presence, and branding initiatives for multiple brands within the parent company

  • Successfully launched new products to expand the company's offerings to target markets

  • Supervised various agencies and contractors for content production, online ads, retargeting, traditional marketing and more

  • Created comprehensive local and national campaign strategies and assets across various digital platforms

  • Prepared and analyzed reports for primary stakeholders to optimize marketing efforts


Jan 2018 - Sep 2018

Digital Marketing Specialist

Equipment Depot

Managing and implementing the company's efforts to leverage digital marketing to improve lead generation in a highly competitive B2B industry.


  • Collaborated with and provided guidance to multiple agencies and contractors

  • Produced local and national marketing strategies and assets including emails, social, content, search ads, and website content

  • Managed national SEM and social ad campaigns

  • Utilized SEO strategies to reestablish the website in search rankings after content overhaul

Houston, TX

Anchor 1


BBAs in Marketing & Entrepreneurship

University of Houston • Fall 2016

C. T. Bauer College of Business

Wolff Center for Entrepreneurship 

Honors College

Cumulative G.P.A.: 3.8

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ABM Certification:
Advanced Course
 Inbound Marketing Certification
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SaaS Marketing: SaaS Startup Lead Generation Lean Startup
Set up Intercom for
your business
Analytics Certification
AdWords Certification


Residential Construction • Web3 • Augmented Reality • Marketing • EdTech • Restaurant • Real Estate • Non-Profit • Barbershop • Jeweler • Sleep Specialist • Contractor Coworking Space • Direct Primary Care Physician • Mortgage Broker • Coral • Medicare Business Advisor • Oil & Gas Services • Restaurant Services • Recruiting • Photography Concierge Services • Building Materials • Heavy Equipment • Hospital & Healthcare • Remote Access

Tech Stack

CMS: Webflow •  Wix • Square • Shopify • WordPress • Squarespace

Design: Canva • Figma • InVideo • Wistia • Gamma • Pitch

Social Media: SproutSocial • RivalIQ • • Hootsuite • Loomly • Later • Meet Edgar

Analytics: Google Analytics • Google Data Studio • Google Search Console • Google Postmaster • Power BI 

Task Management: ClickUp • Asana • Monday • Wrike 

CRM: Pipedrive • Sugar CRM • Dynamics 365

SEO: BrightLocal • Yoast SEO • SEMRush • Moz • Yext

Email: MailChimp • Klayvio • Planable • HootSuite • HubSpot • ClickDimensions

Customer Support: Intercom

Tech Stack
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