Resume
Experience
Jan 2023 - Apr 2024
Marketing Director
Impero Software
Houston, TX
Initially hired as the Sr. Manager of Demand Gen, I quickly rose through the ranks and transitioned the B2B EdTech Marketing Team from sales-dictated initiatives to fully integrated marketing strategies.
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Coached a team of 8 Marketing Managers and Specialists to strategically plan and execute regional and product-specific marketing campaigns, focusing on lead generation
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Established best marketing processes for all critical marketing team functions
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Prepared and presented regular reports and data analytics to the C-Suite and Board Members
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Achieved OKRs aligned with business objectives consistently across products and regions
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Planned presence at 40 international and domestic trade shows and events
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Generated pipeline TCV of $13.3 million in new business during 2023
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Generated over 7, 500 MQLs in 2023, with an average TCV that was 267% higher than the overall company average, with a focus on conversion rate optimization
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Used data-driven approach to prepare and oversee a yearly $1.5 million sales and marketing budget
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Implemented tracking to provide comprehensive marketing data and ROI tracking for the first time in the company's history, allowing the team to analyze marketing efficiency
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Successfully completed a migration between marketing automation platforms for improved data fidelity and cost savings
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Reviewed data insights to identify opportunities for continuous improvement of key marketing channels
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Collaborated with Sales Leadership to build trust and improve accountability and team dynamics between departments
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Worked side-by-side with with product team to produce messaging strategies and marketing materials crafted for one of 3 target markets
Feb 2022 - Sep 2022
Marketing Director
VIRTUALhaus
Houston, TX
First strategic marketing hire brought on to establish marketing department and lead go-to-market initiatives for innovative seed-stage SaaS startup.
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Spearheaded new marketing department and managed multiple projects development of go-to-market strategies (GTM) for a seed-stage startup
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Produced comprehensive go-to-market strategies for potential funded and non-funded scenarios
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Planned a $1.5 million, 18-month marketing budget to support initiatives
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Led design and content creation for funding pitch decks, sales decks, and grant applications
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Created brand guidelines for marketing initiatives and app development
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Built and successfully launched a new marketing department
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Established quarterly and monthly OKRs, compiled reports based on KPIs
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Executed website overhaul including copy, design, and development in 2 months
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Implemented customer support strategy using Intercom
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Authored, designed, and published over 20 knowledge base articles for user support
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Organized PR efforts resulting in 2 articles and a speaking engagement at a national convention within 3 months
Feb 2019 - Feb 2022
Marketing Director & Co-Founder
Bluberry Creative
Houston, TX
Co-founded a leading B2B and B2C marketing agency specializing in beautiful design, compelling storytelling, and cutting-edge digital strategies to enhance client engagement.
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Coached a team of 4 in producing and implementing complete strategies across the marketing mix for over a dozen clients, while investing in their professional development
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Managed marketing operations in a dynamic environment with both remote and in-person team members
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Achieved yearly revenue exceeding $100, 000, leading to sustained profitability from the company's inception
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Delivered strategic marketing plans across a wide variety of digital marketing platforms tailored to clients' growth and business objectives
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Oversaw website development, branding, and logo design for a portfolio of 10 clients
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Developed and executed comprehensive digital marketing initiatives encompassing social media, email marketing, content creation, white papers, and online advertising
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Spearheaded lead generation and sales processes to drive business growth
Sep 2018 - Feb 2019
Digital Marketing Strategist
CEMEX
Houston, TX
Strategized the organization's varied efforts to utilize digital marketing to control brand image and client communication.
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Oversaw marketing, online presence, and branding initiatives for multiple brands within the parent company
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Successfully launched new products to expand the company's offerings to target markets
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Supervised various agencies and contractors for content production, online ads, retargeting, traditional marketing and more
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Created comprehensive local and national campaign strategies and assets across various digital platforms
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Prepared and analyzed reports for primary stakeholders to optimize marketing efforts
Jan 2018 - Sep 2018
Digital Marketing Specialist
Equipment Depot
Managing and implementing the company's efforts to leverage digital marketing to improve lead generation in a highly competitive B2B industry.
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Collaborated with and provided guidance to multiple agencies and contractors
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Produced local and national marketing strategies and assets including emails, social, content, search ads, and website content
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Managed national SEM and social ad campaigns
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Utilized SEO strategies to reestablish the website in search rankings after content overhaul
Houston, TX
Education
BBAs in Marketing & Entrepreneurship
University of Houston • Fall 2016
C. T. Bauer College of Business
Wolff Center for Entrepreneurship
Honors College
Cumulative G.P.A.: 3.8
Certifications
ABM Certification:
Advanced Course
Inbound Marketing Certification
SaaS Marketing: SaaS Startup Lead Generation Lean Startup
Set up Intercom for
your business
Analytics Certification
AdWords Certification
Industries
Residential Construction • Web3 • Augmented Reality • Marketing • EdTech • Restaurant • Real Estate • Non-Profit • Barbershop • Jeweler • Sleep Specialist • Contractor Coworking Space • Direct Primary Care Physician • Mortgage Broker • Coral • Medicare Business Advisor • Oil & Gas Services • Restaurant Services • Recruiting • Photography Concierge Services • Building Materials • Heavy Equipment • Hospital & Healthcare • Remote Access
Tech Stack
CMS: Webflow • Wix • Square • Shopify • WordPress • Squarespace
Design: Canva • Figma • InVideo • Wistia • Gamma • Pitch
Social Media: SproutSocial • RivalIQ • Falcon.io • Hootsuite • Loomly • Later • Meet Edgar
Analytics: Google Analytics • Google Data Studio • Google Search Console • Google Postmaster • Power BI
Task Management: ClickUp • Asana • Monday • Wrike
CRM: Pipedrive • Sugar CRM • Dynamics 365
SEO: BrightLocal • Yoast SEO • SEMRush • Moz • Yext
Email: MailChimp • Klayvio • Planable • HootSuite • HubSpot • ClickDimensions
Customer Support: Intercom